Kia Ora, Welcome to Xis – a creative consultancy offering a unique mix of brand strategy, design, creative and production.
Xis something different to everyone.
Xis the variable that solves a problem or completes a picture in a particular circumstance, and then becomes something else in another set of circumstances. For some it’s a vision. For others it may be a design, a production plan, or something else.
Xis many things besides an output.
Xis a vision. Xis an attitude. Xis a way of connecting. Xis a promise kept, an agreement honoured; Xis respect; Xis trust; Xis meeting your deadlines – working along side you to delight your customers; And it's more, because Xis a variable, it will be unique to you.
a tailored approach
Xis a unique mix
Brand Strategy
You may be looking to define a new brand from scratch or refresh an existing one
Creative
You might need some campaign elements; you may be looking to develop some messaging; script a story, develop a video or some imagery.
Design
You might need some design – a logo, a report, other documents, or a refresh of your brand look.
Production
You may be looking to scope out or design a project plan; Or need someone to pull a team together and make a project happen.
Xis experience.
Xis experience gained over years working with organisations and brands – large and small, on projects large and small; and the collaborations with the many good and incredibly talented people from inside and outside those organisations and agencies. When a project needs the skills of a specialist, Xis knows where to start looking.
Xis teamwork.
Xis a relationship. It is where people come together to create something, solve a problem, and build a connection. Xis true collaboration – an attitude that recognises nothing is the result of one or two people, rather it is all those involved who each contribute their specialist skills that define the end result. Xis a shared passion for things creative, crafted and well executed.
Xis positivity, openness, transparency, trust, respect and a genuine desire to work together to overcome barriers and achieve a vision. Xis an understanding that there is much that can be solved over a cup of tea and a chat.
Michael Dorsey
In my time working for design and advertising agencies, whether involved in brand strategy, creative, design, or production, I spent most of my time endeavouring to help find or create something that answered a need or a brief. Always something different, the challenge was to find that unique aspect that would underpin an idea, or define a design, a look, a message, a campaign or a brand. I've come to think of it as 'finding x', or figuring out 'what x is'. I'm also of the view that it’s the combined efforts of all involved that define what ’x’ is in any given circumstance. The thinking, the people, and the process. All of this is Xis.